Prism is a simple framework for describing an organisation's innovation ecosystem

We developed Prism to give us a standard way to describe the current state position, strategic perspective and potential for change of an organisation.

Prism began as a simple shorthand to structure conversations about:

• your Position - what currently exists
• your Perspective - why change is needed
• your Potential - what is already being considered

We wanted it to be easy enough to use in discussions around a whiteboard. Over time we added topics within each category and developed tools to help us quickly analyse an organisation using the framework.

Position

• market
• customer needs
• products and services
• journeys
• capabilities
• competitive forces
• macro-trends

Perspective

• existing strategic pillars that underpin your thinking
• insights that led you to this focus

Potential

• new products and services
• new journeys
• new capabilities

We offer a 90m assessment workshop using the framework that highlights risks and opportunities across your ecosystem.

You can also try our 5m online quiz version here.