Signal gives you feedback with real people - your customers, users or other stakeholders - to make sure you're working from a clear sense of the issues that affect your changes.
How it works
Signal is our human-human interview approach that makes talking to real people fit any innovation workflow.
We build every study on small loops of only 4 sessions, with learning and refinement in every loop. Every project builds from there.
Small, iterative loops make it simple to add feedback to a single sprint, scale to a large study, or drop a feedback loop into another project.
Signal is designed to make it second nature to get feedback from the people that count for your product or service.
Projects typically explore one or both of two objectives:
Talk us through your project. Our dynamic research planner gives you an immediate estimate that we can refine to meet your needs.
What you get
Research rounds — 4, 12 or 24 participants, single or multi-round
Recruitment — from your customer list, or recruited to your criteria
Findings and recommendations — prioritised and actionable
Playback session with your team
Transcripts and recordings on request
