Articles

Introducing Prism

Jaimes Nel

LinkedIn

2026-09-21

We've developed a new service called Prism, based on a simple framework that helps you quickly assess your innovation landscape, identify gaps and evolve your strategic perspective.

Introducing Prism

Introducing Prism

We're introducing a new service called Prism.

Prism is a 90m workshop that helps you quickly assess your innovation landscape, identify gaps and evolve your strategic perspective.

It works by turning a conversation into a heatmap of risks and opportunities, giving you a clear view of where you need to focus.

You get a first pass outcome immediately at the end of the workshop, organised in a framework that lets you further refine the scores if you want, or simply use the outcomes to take the action you need to.

How Prism started

Late last year, we were deep in a workshop to define the future direction of an existing service. We were learning as we went about the service, the capabilities that enable it and the customers it supports.

It's challenging to help a team work through what they need to do next, with careful discussion of all the relevant considerations and constraints, whilst avoiding getting too deep in the weeds on any one topic.

Images

What helped was a simple sketch that kept us focused on what's important with three simple questions:

  • What's your current Position?
  • What is your Perspective about what you need to change?
  • What Potential initiatives are you considering?

Looking at the challenge through each of these lenses helped turn the session into an actionable conversation.

We described what we knew about each question, and evaluated the risks and opportunities associated with each.

This helped us quickly see the gaps, where we already knew what to do, and where we needed to talk more.

It really helped having a simple frame to come back to - where are we, what do we believe and what can we do next?

Keeping it simple and conversational helped the conversation move quickly - we didn't need everything resolved, we just needed to know where the gaps where.

How it developed

Once we realised the lenses were helpful, we tried to find a clear way to map what each lens illuminated.

Like any framework, this will evolve over time. This is what Prism currently describes:

Images

Position

  • market: the size and fitness of the market you serve
  • customer needs: your understanding of the customer needs you serve
  • products and services: the revenue generating products and services you offer
  • journeys: the end-to-end experiences you enable for customers
  • capabilities: the technology and workflows that enable your operation to function
  • competitive forces: the competitive challenges you face
  • trends: the macro-forces that give you tail or headwinds

Perspective

  • insights: key ideas about your customers, market or the future that underpin your thinking
  • strategic pillars: existing strategic themes that you and your organise are already working towards

Potential

  • new products and services: your ideas for new products and services that you want to develop
  • new journeys: new experiences you want to enable
  • new capabilities: your plans for developing your capabilities

Since developing the framework, we've created a tool to help us to rapidly evaluate your innovation ecosystem by scoring your risks and opportunities across each of these dimensions.

Prism lets us create a heatmap of where your key issues are, helping you skip past what's already agreed and focus your attention where further discussion is needed, within a single conversation.

The key insight behind Prism is that the most important thing is often to find focus quickly. The detail can evolve over time, once we're no longer blocked by trying to work out where to start.

Prism always starts light, with a conversation and three lenses that can be sketched on a napkin.

There are two ways to use Prism right now.

90m Prism Assessment workshop

We offer a 90m Prism Assessment workshop using the framework to explore your ecosystem and highlight risks and opportunities.

You get a scored report by the end of the conversation.

Within two days we'll share a designed poster version of the key outcomes.

Images

Prism is great for:

  • focusing attention on gaps
  • facilitating conversations about your plans
  • benchmarking where you are right now

Book a Prism Assessment

Online Prism Scan

We've also created an online version that you can try right now. It only takes a couple of minutes to complete and you'll get a high-level heatmap and some helpful clarity on where to focus.

Try the online Prism Scan

Get started with Path

Get a heatmap of your innovation risks and opportunities based on our Prism framework.